Bringing world-class appliances to the UK market.

Basma Direct Appliances Ltd is a UK-based distributor specialising in high-quality home and personal care appliances. As the authorised UK distributor of DSP Professional, we work directly with the manufacturer to bring a comprehensive product range to British retailers, wholesalers, and online merchants.

Our mission is simple: deliver premium, reliable appliances backed by professional importer support, full compliance documentation, and dependable UK logistics. From air fryers to grooming tools, our portfolio is curated for modern households and trusted retail partners.

We pride ourselves on transparency, fast turnaround, and partnerships built on long-term trust.